Microsoft MB-260 Practice Exams
Last updated on Oct 21,2026- Exam Code: MB-260
- Exam Name: Microsoft Dynamics 365 Customer Insights (Data) Specialist
- Certification Provider: Microsoft
- Latest update: Oct 21,2026
You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team’s requirement?
- A . Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.
- B . Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.
- C . Validate email field is part of the Loyalty Member entity and can be used as a filter when building
a segment for export to Dynamics 365 Sales - D . Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.
B
Explanation:
Ability to use segments from the audience insights to generate marketing lists:
The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)
HOTSPOT
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?
Explanation:
Edit fields
Reference: https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/
You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.
What feedback should you provide?
- A . Relationships created via the unification process can be edited by those with contributor-level access.
- B . You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.
- C . You cannot edit any of the three relationships, as they are non-editable system relationships.
- D . Relationships created via the unification process can only be edited by those with administrator-level access.
C
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/relationships
You need to fix the problem with exports to Dynamics 365 Sales.
What should you do?
- A . Verify the schedule run setting for the export rs set to "on."
- B . Add the Dynamics 365 Sales Contact table to the profile unification process.
- C . Add a field for loyalty system email address in Dynamics 365 Sales.
- D . Verify the segment for export does not contain more than 100,000 members.
You are implementing Microsoft Dynamics 365 Customer Insights as the company’s Customer Data Platform. You set up the data sources and start the unification process.
You need to identify the primary table within the Matching conditions page.
Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
- A . Choose the table that has several attributes in common with other tables.
- B . Choose the table that has the most related tables.
- C . Choose the Dynamics 365 contact table when this is available as the data source.
- D . Choose the table with the most complete and reliable profile data about your customers.
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
- A . Output data store path
- B . Output data store parameter name
- C . Web service that contains your model
- D . Entity name
BD
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
You consult for an organization that is implementing Dynamics 365 Customer Insights for the first time.
You are creating training materials for the organization and need to create a glossary of terms.
Which definition should you add to the glossary?
- A . Tables – a configurable structure that forms the basis of the forms that compose the user interface of Dynamics 365 Customer Insights.
- B . Exports • a feature that allows ingestion of data from a wide variety of data sources external to the application.
- C . Activities – a feature that enables a user to define actions or events performed by customers or business contacts in ingested data.
- D . Predictions – a feature that predicts possible relationships between different tables you have ingested.
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and removing special characters and spaces from header row, defining column types to be appropriate field types, remove rows with missing primary keys, and name the query. Click “Next” and your data is now ready for unification.
Does this meet the goal?
- A . Yes
- B . No
A
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.
While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.
Which three factors will affect the segment suggestions? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
- A . The specific activity relationship path(s).
- B . The number of days since the last order line
- C . The credit card or any specific attributes recorded at the order line
- D . The number of order lines
- E . The value of the order line
BDE
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments-activity
You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.
While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.
Which three factors will affect the segment suggestions? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
- A . The specific activity relationship path(s).
- B . The number of days since the last order line
- C . The credit card or any specific attributes recorded at the order line
- D . The number of order lines
- E . The value of the order line
BDE
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments-activity