Adobe AD0-E608 Practice Exams
Last updated on Oct 22,2026- Exam Code: AD0-E608
- Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
- Certification Provider: Adobe
- Latest update: Oct 22,2026
An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days.
The histogram should display the number of customers who tried to reach agents less than 3 times, 3C6 times, 6C9 times, and more than 9 times. As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as ‘counting method’.
What could be the possible reason for this approach to be invalid?
- A . Histogram supports only standard metrics and not calculated metrics.
- B . Histogram supports only Event as counting method and not Person
- C . Histogram supports standard bucket size of 5 or 10 and not 3
- D . Histogram does not support grouping by custom dimensions
Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set.
What should you do next?
- A . Change the export format to a compatible file type like CSV or Excel.
- B . Increase report delivery frequency to daily.
- C . Recreate the report with new data filters.
- D . Enable calculated metrics in the report.
A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
- A . The attribution model gives more credit to early touches
- B . The attribution model gives more credit to later touches
- C . The lookback window for the orders is too short
- D . The attribution model prioritizes paid channels over organic
Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled.
What should be your next action?
- A . Enable Identity Resolution and reprocess the customer data.
- B . Reassign the campaign to a static data source.
- C . Apply a fallback profile segmentation rule.
- D . Recreate the campaign with a new profile schema.
An organization considers any interaction from website, mobile app or call center as ‘an engagement event’ and web, mobile, and phone call as its channels.
As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
- A . Create a filter for all events with condition as channel = mobile OR website OR phone call.
- B . Create a calculated metric with sum of all engagement events multiplied by total number of channels.
- C . Create a calculated metric with sum of all engagement events divided by total number of channels.
- D . Create a calculated metric using total sessions instead of engagement events.
A retail company wants to analyze their customers journey across their website, mobile app, in-store, and customer contact center.
Which filter container level is recommended to support cross channel analysis across multiple sessions in this scenario in CJA?
- A . Event
- B . Person
- C . Session
- D . Channel
An analyst creates a filter for people that have engaged with a product.
How can the analyst share this subset of people with AEP for customer targeting and personalization?
- A . Audiences that incorporate filters can be published to AEP.
- B . Audiences can only be created in AEP by admin users.
- C . The filter can be directly published to AEP without additional steps.
- D . The filter must first be shared as a PDF file.
Which field must be defined when configuring a data view for multi-channel reporting?
- A . Identity Field
- B . Data Refresh Interval
- C . Campaign Activation Date
- D . Metric Calculation Rule
Which actions are necessary when interpreting campaign performance in Adobe CJA? (Select two.)
- A . Review Campaign Metrics
- B . Check Identity Resolution Logs
- C . Monitor Conversion Rates
- D . Enable Real-Time Data Sync
Which steps are required before sharing a project report with business stakeholders? (Select two.)
- A . Validate Data Filters Applied
- B . Define Access Permissions
- C . Enable Campaign Data Export
- D . Activate Real-Time Tracking