Salesforce Marketing Cloud Account Engagement Specialist Practice Exams
Last updated on Oct 23,2026- Exam Code: Marketing Cloud Account Engagement Specialist
- Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
- Certification Provider: Salesforce
- Latest update: Oct 23,2026
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
- A . The Dashboard
- B . The Sent Emails Page
- C . The System Preferences Page
- D . Admin-Domain Management
D
Explanation:
The administrator should go to Admin-Domain Management to check if the Email Sending Domains are set up properly after updating the DNS. Email Sending Domains are domains that you can use to send emails from Marketing Cloud Account Engagement, and they require verification and authentication to ensure that your emails are delivered and not marked as spam. To verify and authenticate your Email Sending Domains, you need to update the DNS records of your domain with the values provided by Marketing Cloud Account Engagement. After updating the DNS, you can go to Admin-Domain Management and click the Verify Now button to check if your Email Sending Domains are verified and authenticated
If a form is added to a landing page, where will the submissions be reported?
- A . On the landing page
- B . On the form
- C . On the landing page’s layout template
- D . On the form’s layout template
B
Explanation:
If a form is added to a landing page, the submissions will be reported on the form. A form is a web element that allows you to collect information from your prospects, such as their name, email, or company. A landing page is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. You can add a form to a landing page to capture leads or convert visitors into prospects. When a prospect submits a form on a landing page, the submission data will be recorded on the form report, which shows you the number of views, submissions, errors, and conversion rate of your form
Which two considerations must be made when creating a repeating automation rule? Choose 2 answers
- A . Setting how many prospects are allowed to match the repeating automation rule
- B . Setting a date for when prospects can no longer match the repeating automation rule
- C . Setting how many days must pass before a prospect can match the repeating automation rule
- D . Setting the number of times a prospect can match the repeating automation rule
C, D
Explanation:
A repeating automation rule is a type of automation rule that allows prospects to match the rule more than once, as long as they meet the criteria again. When creating a repeating automation rule, two considerations must be made: setting how many days must pass before a prospect can match the repeating automation rule again ©, and setting the number of times a prospect can match the repeating automation rule in total (D). These settings help prevent prospects from being over-marketed or receiving duplicate actions. Setting how many prospects are allowed to match the repeating automation rule (A) or setting a date for when prospects can no longer match the repeating automation rule (B) are not available options for repeating automation rules.
Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
Which three user role security limits can be added to an individual user account? (Choose three answers.)
- A . Max number of emails the user can send.
- B . Max number of prospects the user can manually delete.
- C . Max number of records a user can import.
- D . Max number of prospects the user can manually create.
- E . Max number of prospects the user can export.
A, C, E
Explanation:
The three user role security limits that can be added to an individual user account are max number of emails the user can send, max number of records a user can import, and max number of prospects the user can export. User role security limits are optional settings that allow you to restrict the actions that a user can perform in Marketing Cloud Account Engagement, based on their user role. You can use user role security limits to prevent users from sending too many emails, importing or exporting too many records, or deleting prospects or assets. User role security limits can be applied to individual user accounts or to user roles
Form or Form Handler? I need to maintain my current lead flow.
- A . Form
- B . Form Handler
B
Explanation:
Form handlers are also the best option if you need to maintain your current lead flow, such as using your own CRM or lead management system. Form handlers allow you to keep your existing forms and processes, while still capturing the prospect data in Marketing Cloud Account Engagement1. You can also use form handlers to avoid changing the look and feel of your forms, or to comply with any regulations or policies that require you to use your own forms
An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
- A . Field value is not mapped.
- B . This is not possible with dynamic lists.
- C . Match Type is set to "Match Any."
- D . Match type is set to "Match All."
B
Explanation:
It is not possible to create a dynamic list of all prospects who have accessed a certain file in Marketing Cloud Account Engagement. Dynamic lists are based on criteria that match prospect fields, not prospect activities. Therefore, you cannot use a dynamic list to segment prospects based on whether they have downloaded a file, watched a video, or visited a page.
Option A is not correct because field value mapping has nothing to do with dynamic lists or file access.
Option C is not correct because match type is irrelevant for this question, as there is no valid criterion for file access. Option D is not correct for the same reason as option C.
Reference: Marketing Cloud Account Engagement Dynamic Lists for Faster Segmentation (+ 10 Examples), Create a Dynamic List – Salesforce
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list.
Which automation tool should the Administrator use to create this list?
- A . Static list
- B . Dynamic list
- C . Completion Action
- D . Automation Rule
B
Explanation:
The automation tool that the Administrator should use to create this list is a dynamic list. A dynamic list is a list that automatically populates with prospects who match the criteria you set. You can use a dynamic list to segment your prospects based on their attributes or behaviors, such as their opportunity stage, score, or email activity. A dynamic list is constantly updated, so prospects are added or removed from the list as they meet or no longer meet the criteria. A dynamic list is ideal for creating a list of prospects who are in the prospecting stage of the opportunity, and removing them from the list once they move to another stage.
Where on a prospect record would you look to see if a prospect had registered for a webinar?
- A . Contents
- B . Insights
- C . Prospect Activities
- D . Custom Fields
C
Explanation:
According to the Salesforce documentation, the place on a prospect record where the user would look to see if a prospect had registered for a webinar is: C) Prospect Activities. A prospect record is a feature that shows the detailed information and activity history of a prospect in Marketing Cloud Account Engagement. A prospect record can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different sections of information for the prospect, such as details, insights, activities, or custom fields. The Prospect Activities section shows the chronological list of actions and events that the prospect has performed or received, such as opening an email, clicking a link, submitting a form, or registering for a webinar. The user can use the Prospect Activities section to see if a prospect had registered for a webinar, and to see other details of the webinar registration, such as the date, time, or status. The user can also filter, search, or export the Prospect Activities section. The Contents, Insights, or Custom Fields sections are not the places on a prospect record where the user would look to see if a prospect had registered for a webinar, as they are related to other aspects of the prospect information, such as content preferences, engagement metrics, or custom data.
Reference: Salesforce documentation
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
- A . The prospect activities will show that the form was successfully completed.
- B . The prospect will be added to the list.
- C . The prospect activities will show that the custom redirect was clicked.
- D . The prospect will be tagged.
- E . The newly converted prospect will NOT be affected because it was their first submission.
A, B, D
Explanation:
According to the Salesforce documentation, when a visitor clicks on a custom redirect with an action of adding a tag, and then fills out a form and becomes a prospect, the following three things will happen to the prospect: A) The prospect activities will show that the form was successfully completed, B) The prospect will be added to the list, and D) The prospect will be tagged. A custom redirect is a trackable URL that can be used to measure and report on the clicks of any online content, such as banner ads, social media posts, or third-party websites. A custom redirect can also have completion actions, such as adding a tag, which are performed when a visitor clicks on the custom redirect. A tag is a label that can be used to categorize and segment prospects. A form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A form can also have completion actions, such as adding to a list, which are performed when a prospect successfully submits the form. A list is a collection of prospects that can be used for segmentation and email sending. When a visitor clicks on a custom redirect and then fills out a form, the visitor becomes a prospect, and the completion actions of both the custom redirect and the form are applied to the prospect. The prospect activities will show both the custom redirect click and the form submission, the prospect will be added to the list specified in the form completion action, and the prospect will be tagged with the tag specified in the custom redirect completion action. The newly converted prospect will be affected by both the custom redirect and the form completion actions, as they are not dependent on the prospect’s previous submissions or activities.
Reference: Salesforce documentation
Form or Form Handler? I want to use progressive profiling to personalize my form.
- A . Form Handler
- B . Form
B
Explanation:
Form handlers allow you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is a great alternative to use instead of Marketing Cloud Account Engagement forms. They allow you to fully customize the look of your form and submit data to more than one database. However, form handlers do not support progressive profiling, which is a feature that allows you to display new fields for known prospects and collect more information about them. To use progressive profiling, you need to create a Marketing Cloud Account Engagement form and enable it in the form settings