Salesforce Marketing Cloud Account Engagement Specialist Practice Exams
Last updated on Oct 23,2026- Exam Code: Marketing Cloud Account Engagement Specialist
- Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
- Certification Provider: Salesforce
- Latest update: Oct 23,2026
Question #171
LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers
- A . Do not prefill
- B . Always display even if previously completed
- C . Maintain the initial value upon subsequent form submissions
- D . Display other fields in this form based on the value of this field
Correct Answer: B, C
B, C
Explanation:
According to the Salesforce documentation, the two form field options that should be enabled to make the “Comments” field visible and empty every time a prospect returns to one of the forms are:
B) Always display even if previously completed, and C) Maintain the initial value upon subsequent form submissions. The Always display even if previously completed option ensures that the field is not hidden or pre-filled with the previous value when the prospect revisits the form. The Maintain the initial value upon subsequent form submissions option ensures that the field is not overwritten with the new value when the prospect submits the form again. These two options combined will make the field appear as visible and empty every time the prospect returns to the form. The Do not prefill option will prevent the field from being pre-filled with the prospect’s information from Marketing Cloud Account Engagement or Salesforce, but it will not prevent the field from being pre-filled with the previous value from the same form. The Display other fields in this form based on the value of this field option will create a dependent field that will show or hide other fields based on the value of the “Comments” field, but it will not affect the visibility or emptiness of the “Comments” field itself.
Reference: Salesforce documentation
B, C
Explanation:
According to the Salesforce documentation, the two form field options that should be enabled to make the “Comments” field visible and empty every time a prospect returns to one of the forms are:
B) Always display even if previously completed, and C) Maintain the initial value upon subsequent form submissions. The Always display even if previously completed option ensures that the field is not hidden or pre-filled with the previous value when the prospect revisits the form. The Maintain the initial value upon subsequent form submissions option ensures that the field is not overwritten with the new value when the prospect submits the form again. These two options combined will make the field appear as visible and empty every time the prospect returns to the form. The Do not prefill option will prevent the field from being pre-filled with the prospect’s information from Marketing Cloud Account Engagement or Salesforce, but it will not prevent the field from being pre-filled with the previous value from the same form. The Display other fields in this form based on the value of this field option will create a dependent field that will show or hide other fields based on the value of the “Comments” field, but it will not affect the visibility or emptiness of the “Comments” field itself.
Reference: Salesforce documentation
Question #172
How long does it take a drip program to start after unpausing it?
- A . Immediately
- B . Within 5 minutes
- C . Within one hour
- D . Within one business day
Correct Answer: C
C
Explanation:
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. You can pause and resume drip programs at any time. However, when you resume a drip program, it does not start immediately. It takes up to one hour for the drip program to resume sending emails to the prospects in the program. It does not take 5 minutes, one business day, or immediately for the drip program to start after unpausing it.
Reference: Drip Programs, Pause and Resume Drip Programs
C
Explanation:
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. You can pause and resume drip programs at any time. However, when you resume a drip program, it does not start immediately. It takes up to one hour for the drip program to resume sending emails to the prospects in the program. It does not take 5 minutes, one business day, or immediately for the drip program to start after unpausing it.
Reference: Drip Programs, Pause and Resume Drip Programs
Question #173
What list email or email template report deliverability metric could indicate an unverified sending domain?
- A . Forward count
- B . Hard bounces
- C . Skimmed percentage
- D . Total queued
Correct Answer: B
B
Explanation:
The list email or email template report deliverability metric that could indicate an unverified sending domain is hard bounces. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Hard bounces can negatively affect the sender reputation and the email deliverability. One of the possible causes of hard bounces is an unverified sending domain, which means that the email domain used to send emails from Marketing Cloud Account Engagement is not authenticated and verified by Marketing Cloud Account Engagement. An unverified sending domain can result in the email servers rejecting the emails as spam or phishing attempts. To avoid hard bounces and improve email deliverability, the marketer should verify the sending domain in Marketing Cloud Account Engagement by following the steps in the reference link. Forward count, skimmed percentage, and total queued are not deliverability metrics that could indicate an unverified sending domain. Forward count measures how many recipients forwarded the email to another person. Skimmed percentage measures how many recipients opened the email for less than two seconds. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement. These metrics are not related to the email domain verification or the email delivery failures. Reference Verify Your Sending Domain
B
Explanation:
The list email or email template report deliverability metric that could indicate an unverified sending domain is hard bounces. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Hard bounces can negatively affect the sender reputation and the email deliverability. One of the possible causes of hard bounces is an unverified sending domain, which means that the email domain used to send emails from Marketing Cloud Account Engagement is not authenticated and verified by Marketing Cloud Account Engagement. An unverified sending domain can result in the email servers rejecting the emails as spam or phishing attempts. To avoid hard bounces and improve email deliverability, the marketer should verify the sending domain in Marketing Cloud Account Engagement by following the steps in the reference link. Forward count, skimmed percentage, and total queued are not deliverability metrics that could indicate an unverified sending domain. Forward count measures how many recipients forwarded the email to another person. Skimmed percentage measures how many recipients opened the email for less than two seconds. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement. These metrics are not related to the email domain verification or the email delivery failures. Reference Verify Your Sending Domain
Question #174
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers
- A . The Lead and Contact fields must have the same Salesforce field label.
- B . The Lead and Contact fields must have the same API name.
- C . The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
- D . The Marketing Cloud Account Engagement field must be a drop-down field.
Correct Answer: B, C
B, C
Explanation:
In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met.
They are:
The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects. For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4
The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems. The mapping can be done manually or automatically, depending on the field type and the connector version
B, C
Explanation:
In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met.
They are:
The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects. For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4
The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems. The mapping can be done manually or automatically, depending on the field type and the connector version
Question #175
Which two actions occur when an automation rule is deleted? Choose 2 answers
- A . Prospects will no longer be able to match the rule.
- B . The rule will be sent to the recycle bin in paused mode.
- C . Actions that have applied to prospects are undone.
- D . Any prospects who matched the rule will be deleted.
Correct Answer: A, B
A, B
Explanation:
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before ©. Nor does it delete any prospects who matched the rule (D).
Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
A, B
Explanation:
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before ©. Nor does it delete any prospects who matched the rule (D).
Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
Question #176
Which list email report metric represents the total number of emails minus hard and soft bounces?
- A . Total Opt Outs
- B . Total Sent
- C . Total Queued
- D . Total Delivered
Correct Answer: D
D
Explanation:
The list email report metric that represents the total number of emails minus hard and soft bounces is total delivered. Total delivered measures how many emails were successfully delivered to the recipients’ inboxes, without being rejected by the email servers. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Soft bounces are temporary delivery failures, such as full inboxes or server issues. Total opt outs, total sent, and total queued are not the same as total delivered. Total opt outs measures how many recipients unsubscribed from your emails. Total sent measures how many emails were sent from Marketing Cloud Account Engagement. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement. Reference [Email Metrics Glossary]
D
Explanation:
The list email report metric that represents the total number of emails minus hard and soft bounces is total delivered. Total delivered measures how many emails were successfully delivered to the recipients’ inboxes, without being rejected by the email servers. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Soft bounces are temporary delivery failures, such as full inboxes or server issues. Total opt outs, total sent, and total queued are not the same as total delivered. Total opt outs measures how many recipients unsubscribed from your emails. Total sent measures how many emails were sent from Marketing Cloud Account Engagement. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement. Reference [Email Metrics Glossary]
Question #177
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
- A . reCAPTCHA
- B . Kiosk/Data Entry Mode
- C . Progressive Profiling
- D . “Not you”? Link
Correct Answer: B
B
Explanation:
To sign many people up on the same computer at a trade show booth, an Administrator should enable the Kiosk/Data Entry Mode on a Marketing Cloud Account Engagement form. This mode allows multiple form submissions from the same browser without using cookies. It also clears the form fields after each submission and reloads the thank you content.
Reference: Marketing Cloud Account Engagement Kiosk/Data Entry Mode
B
Explanation:
To sign many people up on the same computer at a trade show booth, an Administrator should enable the Kiosk/Data Entry Mode on a Marketing Cloud Account Engagement form. This mode allows multiple form submissions from the same browser without using cookies. It also clears the form fields after each submission and reloads the thank you content.
Reference: Marketing Cloud Account Engagement Kiosk/Data Entry Mode
Question #178
After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists.
What will happen if the prospect is removed from the suppression list?
- A . The prospect will begin the engagement studio program again on step 1.
- B . The prospect will be also be removed from the recipient list of the program.
- C . The prospect will continue on the engagement studio program onto step 5.
- D . The prospect will continue on the engagement studio program onto step 6.
Correct Answer: D
D
Explanation:
According to the Salesforce documentation, when a prospect is added to a suppression list in an engagement studio program, the prospect is paused from receiving any further emails or actions from the program. However, the prospect’s progress in the program is not reset or removed. If the prospect is removed from the suppression list, the prospect will resume the program from where they left off, which is the next step after the last completed step. In this case, the prospect will continue on the engagement studio program onto step 6.
Reference: Salesforce documentation
D
Explanation:
According to the Salesforce documentation, when a prospect is added to a suppression list in an engagement studio program, the prospect is paused from receiving any further emails or actions from the program. However, the prospect’s progress in the program is not reset or removed. If the prospect is removed from the suppression list, the prospect will resume the program from where they left off, which is the next step after the last completed step. In this case, the prospect will continue on the engagement studio program onto step 6.
Reference: Salesforce documentation
Question #179
A user creates and resumes a new automation rule.
Which two statements are true about that rule? Choose 2 answers
- A . The rule will run once and must be re-run for prospects to match again.
- B . The rule will continuously look for prospects who match the criteria.
- C . The rule will evaluate their entire prospect database for matches.
- D . The rule will unmatch prospects that no longer match the criteria.
Correct Answer: B, C
B, C
Explanation:
When a user creates and resumes a new automation rule, the rule will continuously look for prospects who match the criteria (B) and evaluate their entire prospect database for matches ©. These are the characteristics of automation rules in Account Engagement, which are different from segmentation rules that run only once. The rule will not run once and must be re-run for prospects to match again (A), nor will it unmatch prospects that no longer match the criteria (D). Unmatching prospects is only possible with dynamic lists, not automation rules.
Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
B, C
Explanation:
When a user creates and resumes a new automation rule, the rule will continuously look for prospects who match the criteria (B) and evaluate their entire prospect database for matches ©. These are the characteristics of automation rules in Account Engagement, which are different from segmentation rules that run only once. The rule will not run once and must be re-run for prospects to match again (A), nor will it unmatch prospects that no longer match the criteria (D). Unmatching prospects is only possible with dynamic lists, not automation rules.
Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
Question #180
LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report.
Based on this link’s format, why wouldn’t it have been re-written for tracking?
- A . The link should start with http or https to be automatically re-written.
- B . The link should contain a wildcard to be automatically re-written.
- C . The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
- D . The link should be populated with variable tags to be automatically re-written
Correct Answer: A
A
Explanation:
The reason why the email link www.lenoxsoft.com was not re-written for tracking is that the link should start with http or https to be automatically re-written. Marketing Cloud Account Engagement automatically re-writes links in emails to track the clicks and measure the engagement of the recipients. However, Marketing Cloud Account Engagement only re-writes links that start with http or https, as these are the protocols that indicate a web address. The link www.lenoxsoft.com does not have a protocol, so Marketing Cloud Account Engagement does not recognize it as a web address and does not re-write it for tracking. The other options are not relevant for link re-writing. The link does not need to contain a wildcard, point to go.Marketing Cloud Account Engagement.com, or be populated with variable tags to be automatically re-written. These are features that can be used to create dynamic or custom links, but they are not required for link re-writing. Reference [Link Click Tracking]
A
Explanation:
The reason why the email link www.lenoxsoft.com was not re-written for tracking is that the link should start with http or https to be automatically re-written. Marketing Cloud Account Engagement automatically re-writes links in emails to track the clicks and measure the engagement of the recipients. However, Marketing Cloud Account Engagement only re-writes links that start with http or https, as these are the protocols that indicate a web address. The link www.lenoxsoft.com does not have a protocol, so Marketing Cloud Account Engagement does not recognize it as a web address and does not re-write it for tracking. The other options are not relevant for link re-writing. The link does not need to contain a wildcard, point to go.Marketing Cloud Account Engagement.com, or be populated with variable tags to be automatically re-written. These are features that can be used to create dynamic or custom links, but they are not required for link re-writing. Reference [Link Click Tracking]