Salesforce Marketing Cloud Account Engagement Specialist Practice Exams
Last updated on Oct 23,2026- Exam Code: Marketing Cloud Account Engagement Specialist
- Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
- Certification Provider: Salesforce
- Latest update: Oct 23,2026
Question #141
Arrange these events in sequence:
A) The visitor is now a prospect.
B) A visitor submits a conversion form
C) A cookie is applied
D) The prospect’s activity history is available to view in Marketing Cloud Account Engagement
E) Visitors access your company website
- A . ECBAD
- B . EBADC
- C . CBADE
- D . ADECB
Correct Answer: A
A
Explanation:
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied ©, a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect’s activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior
A
Explanation:
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied ©, a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect’s activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior
Question #142
Which action removes the [[crm_deleted]] flag from a prospect record?
- A . Undeleting the record in Salesforce
- B . Re-submitting a form by a prospect
- C . Unchecking "CRM Deleted- on the prospect record
- D . Removing the prospect from the Marketing Cloud Account Engagement recycle bin
Correct Answer: A
A
Explanation:
The [[crm_deleted]] flag is a system field that indicates whether a prospect record has been deleted in Salesforce. The only action that removes this flag from a prospect record is undeleting the record in Salesforce. Re-submitting a form by a prospect, unchecking “CRM Deleted” on the prospect record, or removing the prospect from the Marketing Cloud Account Engagement recycle bin will not remove the flag, as the prospect will still be deleted in Salesforce2.
Reference: 2: [System Fields]
A
Explanation:
The [[crm_deleted]] flag is a system field that indicates whether a prospect record has been deleted in Salesforce. The only action that removes this flag from a prospect record is undeleting the record in Salesforce. Re-submitting a form by a prospect, unchecking “CRM Deleted” on the prospect record, or removing the prospect from the Marketing Cloud Account Engagement recycle bin will not remove the flag, as the prospect will still be deleted in Salesforce2.
Reference: 2: [System Fields]
Question #143
Which two Salesforce features allow a view of a prospect’s Marketing Cloud Account Engagement landing page submission activity on the syncing contact? Choose 2 answers
- A . Marketing Cloud Account Engagement landing pages related list section
- B . Engagement History component
- C . Marketing Cloud Account Engagement Activities Visualforce page
- D . Salesforce Activities section
Correct Answer: C, D
C, D
Explanation:
To view a prospect’s Marketing Cloud Account Engagement landing page submission activity on the syncing contact in Salesforce, an Administrator can use the following features:
The Marketing Cloud Account Engagement Activities Visualforce page, which shows a detailed history of the prospect’s interactions with Marketing Cloud Account Engagement assets, including landing pages, forms, emails, and custom redirects.
The Salesforce Activities section, which shows the tasks and events that are logged for the contact, including Marketing Cloud Account Engagement landing page submissions.
Reference: [Marketing Cloud Account Engagement Activities Visualforce Page], [Salesforce Activities]
C, D
Explanation:
To view a prospect’s Marketing Cloud Account Engagement landing page submission activity on the syncing contact in Salesforce, an Administrator can use the following features:
The Marketing Cloud Account Engagement Activities Visualforce page, which shows a detailed history of the prospect’s interactions with Marketing Cloud Account Engagement assets, including landing pages, forms, emails, and custom redirects.
The Salesforce Activities section, which shows the tasks and events that are logged for the contact, including Marketing Cloud Account Engagement landing page submissions.
Reference: [Marketing Cloud Account Engagement Activities Visualforce Page], [Salesforce Activities]
Question #144
A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?
- A . Adding a completion action to register prospects on the form.
- B . Creating a segmentation rule to register prospects based on the form submission.
- C . Creating an automation rule to register prospects based on the form submission.
- D . Adding a form completion action as criteria for a dynamic list to be used as a recipient list.
Correct Answer: C
C
Explanation:
The automation tool that should be used to accomplish this is creating an automation rule to register prospects based on the form submission. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as registering them for a webinar. For example, you can create an automation rule that matches prospects who have submitted a specific form, and then use the action Register for Webinar to register them for the webinar that is integrated with Marketing Cloud Account Engagement.
C
Explanation:
The automation tool that should be used to accomplish this is creating an automation rule to register prospects based on the form submission. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as registering them for a webinar. For example, you can create an automation rule that matches prospects who have submitted a specific form, and then use the action Register for Webinar to register them for the webinar that is integrated with Marketing Cloud Account Engagement.
Question #145
Form or Form Handler? I want to use progressive profiling to personalize my form.
- A . Form Handler
- B . Form
Correct Answer: B
B
Explanation:
Marketing Cloud Account Engagement forms are the best option if you want to use progressive profiling to personalize your form. Progressive profiling is a feature that allows you to display different fields on your form based on what you already know about the prospect. This way, you can avoid asking the same questions repeatedly, and instead collect more relevant and valuable information over time. Form handlers do not support progressive profiling, and will always show the same fields on your form
B
Explanation:
Marketing Cloud Account Engagement forms are the best option if you want to use progressive profiling to personalize your form. Progressive profiling is a feature that allows you to display different fields on your form based on what you already know about the prospect. This way, you can avoid asking the same questions repeatedly, and instead collect more relevant and valuable information over time. Form handlers do not support progressive profiling, and will always show the same fields on your form
Question #146
A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect’s score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list? Choose 2 answers
- A . It is a Static List
- B . It is a Dynamic List
- C . It is a CRM Visible List
- D . It is a Public List
Correct Answer: A, C
A, C
Explanation:
The two characteristics that must be true of the list that the prospect can view and opt out of on the Marketing Cloud Account Engagement Email Preference Center are that it is a Static List and that it is a CRM Visible List. A Static List is a list that is manually populated by the marketer or the prospect. A prospect can opt out of a Static List by clicking on the unsubscribe link in an email or by visiting the Email Preference Center and deselecting the list. A CRM Visible List is a list that is synced with a Salesforce campaign and can be viewed and reported on in Salesforce. A prospect can be removed from a CRM Visible List if they no longer meet the criteria of the Salesforce campaign, such as having a certain score or status.
Option B is not correct because a Dynamic List is a list that is automatically populated by Marketing Cloud Account Engagement based on criteria that match prospect fields. A prospect cannot opt out of a Dynamic List, but they can be removed from the list if they no longer meet the criteria.
Option D is not correct because a Public List is a list that is visible on the Email Preference Center and can be opted in or out by the prospect. A Public List can be either a Static List or a Dynamic List, but it is not a characteristic that affects the prospect’s removal from the list.
Reference: Marketing Cloud Account Engagement Email Preference Center Best Practices – Salesforce Ben, Create a Custom Email Preference Center Page – Salesforce, Crafting Clear Marketing Communication with Marketing Cloud Account Engagement Email Preference Centers
A, C
Explanation:
The two characteristics that must be true of the list that the prospect can view and opt out of on the Marketing Cloud Account Engagement Email Preference Center are that it is a Static List and that it is a CRM Visible List. A Static List is a list that is manually populated by the marketer or the prospect. A prospect can opt out of a Static List by clicking on the unsubscribe link in an email or by visiting the Email Preference Center and deselecting the list. A CRM Visible List is a list that is synced with a Salesforce campaign and can be viewed and reported on in Salesforce. A prospect can be removed from a CRM Visible List if they no longer meet the criteria of the Salesforce campaign, such as having a certain score or status.
Option B is not correct because a Dynamic List is a list that is automatically populated by Marketing Cloud Account Engagement based on criteria that match prospect fields. A prospect cannot opt out of a Dynamic List, but they can be removed from the list if they no longer meet the criteria.
Option D is not correct because a Public List is a list that is visible on the Email Preference Center and can be opted in or out by the prospect. A Public List can be either a Static List or a Dynamic List, but it is not a characteristic that affects the prospect’s removal from the list.
Reference: Marketing Cloud Account Engagement Email Preference Center Best Practices – Salesforce Ben, Create a Custom Email Preference Center Page – Salesforce, Crafting Clear Marketing Communication with Marketing Cloud Account Engagement Email Preference Centers
Question #147
What must be created in order to send an autoresponder?
- A . Test email
- B . One-to-one email
- C . Email template
- D . List email
Correct Answer: C
C
Explanation:
In order to send an autoresponder email, you need to create an email template in Marketing Cloud Account Engagement and select the option “Autoresponder emails” under “Available For”. An email template is a preformatted email that you can use to create and send emails quickly and easily. An autoresponder email is an email that is triggered automatically whenever a prospect engages with your marketing assets, such as filling out a form or downloading a file
C
Explanation:
In order to send an autoresponder email, you need to create an email template in Marketing Cloud Account Engagement and select the option “Autoresponder emails” under “Available For”. An email template is a preformatted email that you can use to create and send emails quickly and easily. An autoresponder email is an email that is triggered automatically whenever a prospect engages with your marketing assets, such as filling out a form or downloading a file
Question #148
How can a prospect’s score be changed?
- A . Through automation rules.
- B . Through scoring model changes.
- C . Through completion actions.
- D . All of the above.
Correct Answer: D
D
Explanation:
According to the Salesforce documentation, a prospect’s score can be changed through automation rules, scoring model changes, or completion actions. A prospect’s score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form.
A prospect’s score can be changed by using different methods, such as:
Automation rules: An automation rule is an automation tool that can be used to update a prospect’s score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect’s score by 10 points when the prospect visits a specific web page.
Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry.
Completion actions: A completion action is an automation tool that can be used to adjust a prospect’s score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect’s score by a specific amount, or to reset a prospect’s score to zero. For example, a completion action can be created to decrease a prospect’s score by 5 points when the prospect unsubscribes from an email.
Reference: Salesforce documentation
D
Explanation:
According to the Salesforce documentation, a prospect’s score can be changed through automation rules, scoring model changes, or completion actions. A prospect’s score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form.
A prospect’s score can be changed by using different methods, such as:
Automation rules: An automation rule is an automation tool that can be used to update a prospect’s score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect’s score by 10 points when the prospect visits a specific web page.
Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry.
Completion actions: A completion action is an automation tool that can be used to adjust a prospect’s score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect’s score by a specific amount, or to reset a prospect’s score to zero. For example, a completion action can be created to decrease a prospect’s score by 5 points when the prospect unsubscribes from an email.
Reference: Salesforce documentation
Question #149
Which three activities would make a prospect active? Choose 3 answers
- A . Sending an email to their assigned user
- B . Submitting a Marketing Cloud Account Engagement form
- C . Clicking on a custom redirect
- D . Opening a Marketing Cloud Account Engagement email
- E . visiting a Marketing Cloud Account Engagement-tracked page
Correct Answer: B, C, E
B, C, E
Explanation:
The following activities would make a prospect active in Marketing Cloud Account Engagement: Submitting a Marketing Cloud Account Engagement form, which indicates the prospect’s interest and consent to receive communications from the company.
Clicking on a custom redirect, which tracks the prospect’s engagement with external links or downloadable content.
Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect’s browsing behavior and page views on the company’s website.
Reference: [Marketing Cloud Account Engagement Prospect Activities]
B, C, E
Explanation:
The following activities would make a prospect active in Marketing Cloud Account Engagement: Submitting a Marketing Cloud Account Engagement form, which indicates the prospect’s interest and consent to receive communications from the company.
Clicking on a custom redirect, which tracks the prospect’s engagement with external links or downloadable content.
Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect’s browsing behavior and page views on the company’s website.
Reference: [Marketing Cloud Account Engagement Prospect Activities]
Question #150
Which three actions can be taken in an engagement studio program? Choose 3 answers
- A . Add prospect to list
- B . Reassign prospect
- C . Send email to prospect
- D . Notify a user
- E . Remove prospect from dynamic list
Correct Answer: A, C, D
A, C, D
Explanation:
An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form. A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8
Among the possible actions that can be taken in an engagement studio program, three of them are: Add prospect to list. This action adds the prospect to a specified list in Account Engagement. This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8
Send email to prospect. This action sends an email to the prospect using an Account Engagement email template. This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8
Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce. This action is useful for alerting the sales team or other stakeholders about the prospect’s engagement or readiness
A, C, D
Explanation:
An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form. A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8
Among the possible actions that can be taken in an engagement studio program, three of them are: Add prospect to list. This action adds the prospect to a specified list in Account Engagement. This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8
Send email to prospect. This action sends an email to the prospect using an Account Engagement email template. This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8
Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce. This action is useful for alerting the sales team or other stakeholders about the prospect’s engagement or readiness