Microsoft MB-260 Practice Exams
Last updated on Oct 21,2026- Exam Code: MB-260
- Exam Name: Microsoft Dynamics 365 Customer Insights (Data) Specialist
- Certification Provider: Microsoft
- Latest update: Oct 21,2026
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
A company’s IT department has a CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the CSV file is ingested into Dynamics 365 Customer Insights – Data.
The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.
You need to clean and transform the data in Customer Insights – Data to be ready for unification.
Solution: Define column types to be appropriate field types, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Select Next and your data is now ready for unification.
Does This meet the goal?
- A . Yes
- B . No
What is the primary benefit of using Dynamics 365 Customer Insights for a business that wants to enhance its customer engagement?
- A . Increased operational efficiency
- B . Reduced IT costs
- C . Improved customer segmentation
- D . Faster inventory turnover
How does Dynamics 365 Customer Insights support GDPR compliance when handling customer data?
- A . By automatically deleting old data
- B . By providing data masking features
- C . By enforcing data encryption
- D . By allowing data archival
DRAG DROP
You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization’s Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.
Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-common-data-model
Note: This question is part of a series of questions that present the same scenario. Each question in
the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are setting up a new Dynamics 365 Customer Insights – Data environment and want to connect a Microsoft Dataverse environment.
While trying to connect you receive the error This CDS organization is already attached to another Customer Insights – Data instance.
You need to resolve the issue and ensure you can connect the new Customer Insights – Data environment to the Dataverse.
Solution: In Microsoft Power Apps, select the proper environment and uninstall or delete the Dynamics 365 Customer Insights -Data Customer Card Add-in solution.
Does This meet the goat?
- A . Yes
- B . No
Note: This question is part of a series of questions that present the same scenario. Each question in
the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are setting up a new Dynamics 365 Customer Insights – Data environment and want to connect a Microsoft Dataverse environment.
While trying to connect you receive the error This CDS organization is already attached to another Customer Insights – Data instance.
You need to resolve the issue and ensure you can connect the new Customer Insights – Data environment to the Dataverse.
Solution: In Microsoft Power Apps, select the proper environment and uninstall or delete the Dynamics 365 Customer Insights -Data Customer Card Add-in solution.
Does This meet the goat?
- A . Yes
- B . No
You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account.
You decide to create the data source(s) needed in audience insights.
Which statements best describes the steps needed to ingest the required data to audience insights?
- A . In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as "Loyalty Cell Phone’ and enter storage account name to authenticate. Repeat the steps for other tables.
- B . In audience insights, select Data Sources, add data source, enter "CellPhone" in the name field and click Next.
- C . In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.
- D . In audience insights, add data source and select Microsoft Dataverse as an import method, enter "CellPhoneloyalty" as a data source name.
C
Explanation:
There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake.
Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document.
cellPhone_loyaly.csv: srcid (primary key), cellphone
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
You are a Customer Data Platform Specialist. Your company’s information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their data. You need to confirm if their research about data requirements is correct.
Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
- A . There should be at least two to three transactions per customer ID. preferably across multiple dates.
- B . There should be at least 100.000 unique customers to perform the CLV model.
- C . There should be preferably two to three years of transactional data to predict CLV for one year.
- D . The CLV model will not run if there is any missing data in the fields.
AC
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-value
Create a segment using the CLVSore field and a Lesser than operator for the upper bounds value of the group you identified.
Does this meet the goal?
- A . Yes
- B . No
You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company’s B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts versus individual consumers?
- A . The out-of-the-box product recommendation prediction model is available for business accounts.
- B . Data ingestion features are different for business accounts and individual customers.
- C . Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
- D . Business accounts and individual consumers share the same audience insights environment.
C
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/work-with-business-accounts