Adobe AD0-E608 Practice Exams
Last updated on Oct 22,2026- Exam Code: AD0-E608
- Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
- Certification Provider: Adobe
- Latest update: Oct 22,2026
You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.
What is a valid insight gained about the impact of marketing email engagement on order value?
- A . Email 5 is attributed $38.4 million in order value during the attribution window.
- B . Email 3 had the greatest average attributed order value per email click.
- C . Email 4 was the last email clicked before orders totalling $54.3 million.
- D . Email 2 generated the highest click-to-order ratio.
Which steps should be taken to optimize recurring report scheduling in Adobe CJA? (Select two.)
- A . Use Report Delivery Logs
- B . Set Delivery Frequency Based on Business Needs
- C . Enable Data Retention Policy Checks
- D . Define Specific File Formats for Export
Which settings should be reviewed when creating a recurring report schedule? (Select two.)
- A . Report Delivery Frequency
- B . Data Source Permissions
- C . Export File Format
- D . Data Retention Policies
You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, “Voice of the Customer” research shows that customers often rate your organization’s support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
- A . Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
- B . You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
- C . Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
- D . Develop a campaign to drive traffic to the retail section based on high-support section visits.
You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites.
Which type of Filter container should you use to narrow down your data?
- A . A Person container.
- B . An Event container.
- C . A Session container.
- D . A Page container.
What is the primary benefit of organizing projects in logical folders in Adobe CJA?
- A . Reduces data storage costs
- B . Improves report sharing efficiency
- C . Increases campaign execution speed
- D . Enhances customer data segmentation
Which Adobe CJA feature allows tracking customer interactions across multiple channels?
- A . Cross-Channel Attribution
- B . Campaign Overlap Analysis
- C . Data Ingestion Tracker
- D . Identity Graph Integration
Which configuration should be applied when sharing reports with external business partners?
- A . Data Masking Policy
- B . Export Scheduling
- C . Report Sharing Settings
- D . Profile Integration Rules
Your manager requested a product performance report showing revenue from different categories. After generating the report, you notice that key product categories are missing. Upon investigation, you discover that the "Product Category" dimension was not added to the report.
What should you do next?
- A . Add the "Product Category" dimension to the report and refresh the data.
- B . Create a calculated metric for each product category.
- C . Enable automatic campaign syncing for new products.
- D . Update the data source permissions for reporting.
Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor’s purchase?
- A . Participation attribution model with a person lookback window
- B . Linear attribution model with a person lookback window
- C . Linear attribution model with a session lookback window
- D . Last touch attribution model with a session lookback window